Fascinating summary of the book Influence by Barking Up The Wrong Tree
People give back to you the kind of treatment that they’ve received from you. The key is to go first.
People will feel a desire to comply with a request if they see that it’s consistent with what they’ve publicly committed themselves to do
People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too.
People prefer to say yes to a request to the degree that they know and like the requester. Key is to establish rapport.
People are persuaded in your direction when they see you as having knowledge and credibility on the topic.
People will try to seize those opportunities that you offer them that are rare or scarce, dwindling in availability.
The single best approach to influence is not to have a single approach. Try different tactics for different situations.