Eleven questions to ask yourself about every design element before you make a change request
- Does this help to accomplish my goals?
- What’s memorable about this, and could anything make it more memorable?
- Who needs to see or know this information?
- Why is this worth clicking?
- Can this be simplified and still make sense?
- Is this necessary?
- What’s the obvious next step?
- Would it matter if a specific element was removed?
- What problem does this solve for my audience?
- Does this change someone’s mind?
- Is this exactly what I want to say, in the voice and tone I want to say it in?
The name says hip Meatpacking boutique, but the cup of pee says vagrant graffiti shelter. Perhaps both? Think Stefon mentioned this place on Weekend Update.
Process is the Key to Creativity
Process is often mindless and boring, and that’s the point.
Our brains are said to be creative when they make un-obvious connections and spark new ideas. Turns out these connections occur when you’re least trying to make them.
There is a brain study that found higher levels of creative output occur when a creative task is followed by a mundane task, and then creative work resumes. The mundane task essentially serves as a breather for your brain.
So even though process might seem like work, it actually frees up the brain to make unexpected connections, the stuff of creativity.
ernestolago : 120918 by David Dope
The Six Universal Principles of Influence
Fascinating summary of the book Influence by Barking Up The Wrong Tree
RECIPROCITY
People give back to you the kind of treatment that they’ve received from you. The key is to go first.
CONSISTENCY
People will feel a desire to comply with a request if they see that it’s consistent with what they’ve publicly committed themselves to do
SOCIAL PROOF
People will be likely to say yes to your request if you give them evidence that people just like them have been saying yes to it, too.
LIKING
People prefer to say yes to a request to the degree that they know and like the requester. Key is to establish rapport.
AUTHORITY
People are persuaded in your direction when they see you as having knowledge and credibility on the topic.
SCARCITY
People will try to seize those opportunities that you offer them that are rare or scarce, dwindling in availability.
In Sum…
The single best approach to influence is not to have a single approach. Try different tactics for different situations.